Swiss sportswear brand On announced a subscription-based trainer. On, whose subscription will cost £25/month, claim to have created a revolutionary, zero-waste product. Brilliant or BS? Let's see:
How often are customers allowed to replace their shoes, worn-out is subjective?
Are the beans grown sustainably? Could this do more harm than good? Would it not be better to use ocean-bound plastic for example, as has been done by Nike or adidas?
Not sure it would lead to the direct demise of the high street, online retail probably doing more damage than subscription. This must be a marketing ploy, or is it...
Great article Leo!
What numbers, exactly, must one be aiming for to achieve demigod status?
Really interesting similarities between the "fast-fashion subscription" and that of the Cyclon.
I feel that people often want a slight change in style when they order a new pair of trainers. Is this possible with the Cyclon subscription?
How often are customers allowed to replace their shoes, worn-out is subjective?
Are the beans grown sustainably? Could this do more harm than good? Would it not be better to use ocean-bound plastic for example, as has been done by Nike or adidas?
Not sure it would lead to the direct demise of the high street, online retail probably doing more damage than subscription. This must be a marketing ploy, or is it...